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Baking

Inspiration

For the digital campaign of C&H Sugar, a leader in sugar products in the U.S., we developed an innovative strategy using artificial intelligence to create attractive and dynamic images and videos. The campaign highlights the versatility of C&H sugars in various recipes, capturing the magic of confectionery and engaging the audience on social media. With high-quality and personalized visual content, the campaign significantly increased the brand's visibility and digital interactions, reaffirming C&H as the consumers' preferred choice.

All images were generated using AI. In some instances, the client provided photographs of the product to be seamlessly integrated into the scene.

The challenge in this was to create the same scene set in the 1980s and in the present day while maintaining the same composition.

Creativity

Happiness

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Portfolio

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