This project for Bemol Farma Pharmacy Chain encompasses a comprehensive visual identity overhaul, spanning from in-store communication to mass media advertising. This initiative is designed to humanize the brand and reinforce its distinct identity in the competitive healthcare market.
Central to the visual identity is the humanization of Bemol Farma. We emphasize empathy, trust, and community in all visual elements and messaging. This positioning is reflected in every aspect of the brand, from the approachable logo to the compassionate tone of voice in all communications.
Offers Catalog
Enhance the shopping experience for your customers with clear and attractive communication for different product categories.
Variety of promotional products and free gifts to enhance your shopping experience and show the brand´s appreciation for the costumer´s loyalty.
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Digital communication to connect with the customers through meaningful and engaging content. The social media and inbound marketing strategy is designed to build a strong online presence, foster community engagement, provide valuable information that supports our customers' health and well-being, and reinforce our brand identity and voice.
