Canto
da Luz
Echoes of the Amazon
Canto da Luz is a distinguished brand of cosmetics and natural creams crafted from fruits and oils extracted from the heart of the Amazon rainforest. Our unique process ensures a purity level of up to 98%, guaranteeing an unparalleled level of quality. With a strong presence in both the South American and European markets, Canto da Luz stands as a beacon of excellence.
The brand's communication effortlessly translates this unmatched purity, positioning our products as the true essence of the Amazon. To embody this narrative in our campaign, we've chosen to feature two iconic figures from the indigenous mythology of the world's largest forest: Iara, the mermaid and goddess of waters, and Tupã, the mightiest of gods and lord of storms. This deliberate choice serves to illustrate how deeply intertwined our brand is with the nature and culture of the Amazon
The campaign seamlessly integrated Out Of Home communication and captivating digital media (Meta Ads ), capturing the essence of Canto da Luz's profound connection to the Amazonian soul.
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