Tracking
Anywhere
Raio is a company that provides tracking services for all types of vehicles. Its advanced satellite-based system and technology enable location tracking even in the most remote places.
The challenge was to generate brand awareness. To achieve this, various pieces were developed for mass media, digital platforms, and non-media actions.
A unique and immersive experience was created at a shopping center. A large wall displayed an overhead image of a river in the Amazon rainforest, with the brand's PIN and a peephole below it. Looking through the eye, viewers experienced the sensation of using a telescope, zooming in to see a screen with a boat navigating, accompanied by the campaign message: "Tracking Anywhere."
Shopping
Center
Activation
Social Media and
Meta ADS
Engaging video content tailored for social media channels, highlighting the brand's advanced tracking features.
Brand
Presence
To further enhance the brand's visibility, campaign pins were applied to cars circulating the city streets. This creative approach showcased the brand's everyday tracking solutions, reaching a wider audience in their daily lives.
