The Sounds
of the Lungs
The campaign aimed at raising awareness about asthma, an often undiagnosed condition affecting countless lives globally. Asthma, a silent epidemic, often goes unnoticed, with many individuals suffering unknowingly.
We associate music with the symptoms of this condition to shed light on it. Especially the faint wheezing sound that accompanies breathing difficulties.
The Idea
To captivate and engage our audience, we employed a multi-faceted approach. We curated a unique playlist on Spotify featuring distorted versions of songs by celebrities who have this condition, replicating the distinct sounds of asthma.
By distorting the songs and incorporating filters, we induced a visceral connection, prompting the audience to recognize the subtle signs of asthma and encouraging them to seek medical attention if they identified with the presented sounds.
The message engages in Social Media and takes the streets with Billboards.
The social media campaign leverages images of celebrities who have asthma, such as Bono Vox, to capture the audience attention.
The Meta ADS link users to the dedicated Spotify playlist.
