The World
in your hands
Elevating Etihad's Journey:
A World of Possibilities
In an ever-evolving world of luxury travel, Etihad envisions a paradigm shift that extends beyond the confines of the aircraft cabin.
At the heart of our vision lies a simple yet powerful message: the world is in your hands. Beyond the unparalleled in-flight experience, Etihad is renowned for, we are committed to extending this sense of luxury and sophistication throughout every stage of our passengers' journey.
Diverse personas, global locations, and a commitment to a unique travel experience
The TOP-TIER Assistant App goes beyond conventional travel apps. It curates tailored suggestions for the finest restaurants, shops, and attractions worldwide - using Chat GPT along with data from Social Media profiles.
This way, all recommendations are aligned with the purpose of the journey and the individual's unique lifestyle.
Tailored Recommendations: Your Personal Travel Concierge
Augmented Reality: Bringing the Concept to Life
For print media, we propose an interactive experience using augmented reality. This playful element allows audiences to use their phones and experience holding the world in their hands - one iconic city will "emerge" from the page through the phone display.
